This article was first published at Trade Promotion Council of India in May 2021

As the world’s third-largest start-up ecosystem, India is now paving way for new space tech entrepreneurs, thus, promising to unlock the true potential of the space sector in the country.


This article was first published at Trade Promotion Council of India, April 2021

International Women’s Day has been celebrated for over 4 decades. The debate has also intensified in India over the past few years on on ways to enhance the role of women in the workforce and break the…


This article was first published at Trade Promotion Council of India, April 2021

Pandemic effect on India’s first love

The food and beverage (F&B) industry accounts for nearly 3% of India’s GDP and is the single largest employer in the country, with more than a 7.3 million workforce. …


2020, the year of rats as per Chinese culture has sure given us a lesson in being agile, acutely aware and alert just as the animal. But more importantly, it has provided us with another significant lesson in the power of exponentials as we try to warp our heads around…


It is Earth Day on April 22 and in the wake of unprecedented, accelerated climate change, Saniya Surana explores lifestyle concepts from around the world that could possibly lead us towards everyday sustainable living.

This article was first published in Culturama, April 2020.

Amazon forests. Himalayas. Lake Baikal. Grand Canyon…


Bright Night Lights, Anyone?

This article was first published in the Industrial Economist, February 2020 edition

Predictably, some are happy and excited over Mumbai shops, malls, and eateries in non-residential areas given the option to remain open 24×7; some are sceptical and some fear the impact on safety and noise…


Exploring the relevance of ethics in intelligent systems used in the financial services industry

First published in the December 2019 Edition of the Industrial Economist

Artificial Intelligence (AI) has given the banking and financial services industry whole new ways of delivery. Consequently, we are witnessing the dramatic rise of the…


Nature does not differentiate between a man and a woman, save for just one aspect — that the weakest part of a man’s body is the strongest of a woman’s. …


India’s next battleground in the startup space…

This article was first published in the Industrial Economist, October 2019 edition

Venkatraman is a 37-year old, running a local kirana store in Trichy. On any typical day, you’d see his customers arrive by OLA autos and make payments through Paytm. His children…


I stumbled upon the Xiaomi India’s ‘Naya Note’ campaign to launch the Redmi Note 5 Pro recently. In the current attention-scarce age, the advertisement quickly intrigues you and makes you want to view the advertisement until the very end, a task which most ad campaigns fail at.

Using a simple…

Saniya Surana

When not running late, muses and rants about economics, philosophy, business, mythology and advertisements.

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